Spread the Word: Branding and Marketing Your School Counseling Program

A few years ago my part-time counselor and I presented on branding and marketing a school counseling program at our state SCA conference. Here is a link to our PowerPoint
Spread the Word We chose the iHelp logo because that was the year our school began the one-to-one imitative giving iPads to all students. We continue to use the iHelp logo on our materials. Pictured above is my office door. The students think the see through (window) labeled "Live cam" is very funny. Public relations for counseling programs is an ongoing responsibility. Every year we have new staff and students who need to be informed about what we do. Despite all our efforts, not a week goes by that I don't receive an email from a parent that begins with a phrase like "I don't know if it is appropriate to ask you for this kind of help..." We also do LOTS of online marketing especially via our Blog and Twitter feed. We are beginning the process to lobby our school board to reduce our counselor:student ratio, hoping to eventually get to 1:250 at all levels. Please think about how you can promote school counseling programs and join ASCA and your state SCA so they can lobby for more school counseling positions! Follow me on Twitter @mbmccormac