At the Conference plan to spend time in the Exhibit Hall visiting the exhibitors. There are always new programs and materials that publishers launch at the Conference. Many of the Vendors are counselors or former counselors - take the time to talk to them. That is usually where they set up breaks and lunch that is another reason to go into the Exhibit Hall.
Be sure to visit the ASCA Booth. You can meet the hard working staff of ASCA face-to-face. It will make it easier the next time you need to call Headquarters if you have met the staffers in person. They generally rotate through times working the booth so stop by more than once. The ASCA booth will also have items to purchase that will help you promote your school counseling program.