I imagine many elementary counselors use attendance as one of the school counseling program goals. I hope you are aware of the wonderful web site Attendance Works. I participated in one of their webinars earlier this week called "Absences Add Up!" It really helped clarify for me a new way to look at chronic absences and tardiness. The webinar is available in their archives for free. They are teaming up with several community partners to promote attendance through a nationwide campaign starting right after Labor Day. I have already contacted my building and district administrators about participating. I suggest you check out the Attendance Works site and see if this would be a good activity for your school. They have a free toolkit available.